Although intimately associated with its sexy lingerie, today the retailer actually sells a wide range of women’s wear and beauty supplies. It has 1,003 stores in operation, and each year it puts 400 million copies of its famed catalog through the mail. In 2006, sales reached the $5-billion mark, and its parent company, Limited Brands, hopes to double that figure by 2010 (we’re rooting for them; when Victoria’s Secret wins, we all win).

The Limited Brand Credit Card comes in two versions, The Limited Brand Classic credit card, and The Couture Card. Both cards are administered by Financial Network National Bank (WFNNB) for customers of the apparel store, the first of which opened in Ohio in 1963. The store has grown to include well known names such as Victoria’s Secret, Abercrombie & Fitch, Bath & Body Works, Lane Bryant, and New York & Co under their corporate umbrella.